IMIB Journal of Innovation and Management

Exploring the Impact of Buying Dimensions on Purchase Intention

Gaurav Soin¹, K. S. Thakur¹, Rajendra K. Khatik¹ and Nischay K. Upamannyu²

First Published 7 Aug 2024. https://doi.org/10.1177/ijim.241258811

Article Information

Corresponding Author:

Gaurav Soin, Department of Commerce & Business Studies, Jiwaji University, House No. 120, RJ Puram, Airport Road, Gwalior, Madhya Pradesh 474001, India.
Email: Unstoppablesoin@gmail.com

¹Department of Commerce & Business Studies, Jiwaji University, Gwalior, Madhya Pradesh, India

²Department of Management, Prestige Institute of Management & Research, Gwalior, Madhya Pradesh, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.

Abstract

The present research is a portrayal to examine the impact of financially independent mothers’ prior product knowledge and information search on their purchase intention of nourishment products for their children. The research is empirical in nature, and the sampling element is financially independent mothers. Mothers who are part of a couple or a family may need to consult with their partner or other family members before making a purchase, making it more difficult to understand their intentions. On the other hand, financially independent mothers have more autonomy and can make decisions more quickly and easily. Non-probability purposive sampling techniques were used to approach the target population. The findings of the present study demonstrate that prior product knowledge and information search influence the purchase intention for nutrition products in the context of financially independent mothers. The study’s implications are multifaceted and offer valuable insights for marketers, policymakers, healthcare professionals and brands targeting mothers and children in the nourishment product market.

Keywords

Prior product knowledge, information search, purchase intention, health, nutrition

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