IMIB Journal of Innovation and Management
issue front

Jyotisman Das Mohapatra1 and Ashok Kumar Dash2

First Published 1 Dec 2022.
Article Information Volume 1, Issue 1 January 2023
Corresponding Author:

Jyotisman Das Mohapatra, Utkal University, Vani Vihar, Bhubaneswar, Odisha 751004, India.

1 Utkal University, Bhubaneswar, Odisha, India

2 Department of Business Administration, Ravenshaw University, Cuttack, Odisha, India

This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License ( which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.


Luxurious tourist industry winds up with the thoughts of exclusivity with restricted access to a select number of socially isolated travellers. Our comprehensive literature survey focuses on understanding the approach of tourism academia in the context of luxury travel, which is constructed on the remarks from social media and the specialised areas with regards to the studies that were conducted prior to this. The ‘luxury tourism’, ‘elite travel’, ‘social media’ and ‘sustainability’ were used in different combinations to discover literature. This was done using Google Scholar, the ProQuest database, etc. The critical analysis was conducted based on the peer-reviewed publications. The following three areas were selected and reviewed: (a) social media’s importance in luxury tourism; (b) the behavioural features of luxury travellers who use various social media apps; and (c) existing literature surveys that provided the limitations of analysing data, specifically, in the context of luxury tourism. The examined papers and publications for the last 10 years, from March 2010 to March 2020, were considered to determine the themes and focus points, as well as to measure the value of social media in luxury travel. The article discusses the upcoming research issues, and the major hindrance in this is that it requires new conceptual and methodological frameworks to enhance deep understanding of the mediating effect between social media and the luxury tourist industry based on the findings of various reviews of literature.


Luxury tourism, social media, elite travels, sustainable


Abrahams, A. S., Fan, W., Wang, G. A., Zhang, Z., & Jiao, J. (2015). An integrated text analytic framework for product defect discovery. Production and Operations Management, 24(6), 975–990.

Allied Market Research. (2019). Global luxury travel market: Opportunities and forecasts, 2019–2026.

Amelia, R., & Hidayatullah, S. (2020). The effect of Instagram engagement to purchase intention and consumers’ luxury value perception as the mediator in the Skylounge restaurant. International Journal of Innovative Science and Research Technology, 5(4), 958–966.

Andriate, G. S., & Fink, A. A. (2017). Managing the change to a sustainable enterprise. In J. Wirtenberg, W. G. Russell, & D. Lipsky (Eds.), The sustainable enterprise fieldbook (pp. 118–140). Routledge.

Aydin, G. (2020). Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry. Journal of Hospitality Marketing & Management, 29(1), 1–21.

Blal, I., & Sturman, M. C. (2014). The differential effects of the quality and quantity of online reviews on hotel room sales. Cornell Hospitality Quarterly, 55(4), 365–375.

Boo, S., & Busser, J. A. (2018). Meeting planners’ online reviews of destination hotels: A twofold content analysis approach. Tourism Management, 66, 287–301.

Callahan, J. L. (2010). Constructing a manuscript: Distinguishing integrative literature reviews and conceptual and theory articles. Human Resource Development Review, 9(3), 300–304.

Cantele, S., & Cassia, F. (2020). Sustainability implementation in restaurants: A comprehensive model of drivers, barriers, and competitiveness-mediated effects on firm performance. International Journal of Hospitality Management, 87, 102510.

Cervellon, M. C., & Galipienzo, D. (2015). Facebook pages content, does it really matter? Consumers’ responses to luxury hotel posts with emotional and informational content. Journal of Travel & Tourism Marketing, 32(4), 428–437.

Chermack, T. J., & Passmore, D. L. (2005). Using journals and databases in research. In R. A. Swanson & E. F. Holton III (Eds.), Research in organizations: Foundations and methods of inquiry (pp. 401–418). Berrett-Koehler Publishers.

Culnan, M. J., McHugh, P. J., & Zubillaga, J. I. (2010). How large US companies can use Twitter and other social media to gain business value. MIS Quarterly Executive, 9(4), 243–259.

Dolan, R., Seo, Y., & Kemper, J. (2019). Complaining practices on social media in tourism: A value co-creation and co-destruction perspective. Tourism Management, 73, 35–45.

Fan, W., & Gordon, M. D. (2014). The power of social media analytics. Communications of the ACM, 57(6), 74–81.

Feroz, G., & Wood, J. (2017). Internet presence, website analytics, and e-retailor financial performance. International Journal of Economics & Management, 11(1), 85–106.

Gao, Y. L., Mattila, A. S., & Lee, S. (2016). A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research. International Journal of Hospitality Management, 54, 107–115.

Giglio, S., Pantano, E., Bilotta, E., & Melewar, T. C. (2020). Branding luxury hotels: Evidence from the analysis of consumers’ ‘big’ visual data on TripAdvisor. Journal of business research, 119, 495–501.

Gilmore, A., & Simmons, G. (2007). Integrating sustainable tourism and marketing management: Can National Parks provide the framework for strategic change? Strategic change, 16(5), 191–200.

Han, H., Eom, T., Chung, H., Lee, S., Ryu, H. B., & Kim, W. (2019). Passenger repurchase behaviours in the green cruise line context: Exploring the role of quality, image, and physical environment. Sustainability, 11(7), 1985.

Han, H., Hsu, L. T. J., Lee, J. S., & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions. International Journal of Hospitality Management, 30(2), 345–355.

Hedlund, T. (2011). The impact of values, environmental concern, and willingness to accept economic sacrifices to protect the environment on tourists’ intentions to buy ecologically sustainable tourism alternatives. Tourism and Hospitality Research, 11(4), 278–288.

Heinze, I., Guhr, N., & Breitner, M. H. (2016). Cruise customer loyalty improvement with social media. In A. Papathanassis (Ed.), Cruise Business Development (pp. 157–174). Springer.

Jenkins, I., & Schröder, R. (Eds.). (2013). Sustainability in tourism: A multidisciplinary approach. Springer Science & Business Media.

Kim, J., & Lee, K. H. (2019). Influence of integration on interactivity in social media luxury brand communities. Journal of Business Research, 99, 422–429.

Kucukusta, D., Perelygina, M., & Lam, W. S. (2019). CSR communication strategies and stakeholder engagement of upscale hotels in social media. International Journal of Contemporary Hospitality Management, 31(5), 2129–2148.

Kuhlman, T., & Farrington, J. (2010). What is sustainability? Sustainability, 2(11), 3436–3448.

Leung, X. Y., Bai, B., & Erdem, M. (2017). Hotel social media marketing: A study on message strategy and its effectiveness. Journal of Hospitality and Tourism Technology, 8, 239–255.

Liu, H., Wu, L., & Li, X. (2019). Social media envy: How experience sharing on social networking sites drives millennials’ aspirational tourism consumption. Journal of Travel Research, 58(3), 355–369.

Modica, P. D., Altinay, L., Farmaki, A., Gursoy, D., & Zenga, M. (2020). Consumer perceptions towards sustainable supply chain practices in the hospitality industry. Current Issues in Tourism, 23(3), 358–375.

O’Brien, C. (2011). The emergence of the social media empowered consumer. Irish Marketing Review, 21, 32–40.

Park, S. B., Ok, C. M., & Chae, B. K. (2016). Using Twitter data for cruise tourism marketing and research. Journal of Travel & Tourism Marketing, 33(6), 885–898.

Ponte, E. B., Carvajal-Trujillo, E., & Escobar-Rodríguez, T. (2015). Corporate Facebook and stakeholder engagement. Kybernetes, 44, 771–787.

Rishi, M., Jauhari, V., & Joshi, G. (2015). Marketing sustainability in the luxury lodging industry: A thematic analysis of preferences amongst the Indian transition generation. Journal of Consumer Marketing, 32, 376–391.

Rosenfeld, A. S. (2020). Character and dystopia. Taylor and Francis.

Ryschka, A. M., Domke-Damonte, D. J., Keels, J. K., & Nagel, R. (2016). The effect of social media on reputation during a crisis event in the cruise line industry. International Journal of Hospitality & Tourism Administration, 17(2), 198–221.

Shin, M., & Back, K. J. (2020). The luxury of doing nothing: Inferring luxury from idleness display in travel setting. Journal of Travel & Tourism Marketing, 37(4), 409–417.

Smithson, S., Devece, C. A., & Lapiedra, R. (2011). Online visibility as a source of competitive advantage for small-and medium-sized tourism accommodation enterprises. The Service Industries Journal, 31(10), 1573–1587.

Sotiriadou, P., Brouwers, J., & Le, T. A. (2014). Choosing a qualitative data analysis tool: A comparison of NVivo and Leximancer. Annals of Leisure Research, 17(2), 218–234.

Stieglitz, S., & Dang-Xuan, L. (2013). Emotions and information diffusion in social media: Sentiment of microblogs and sharing behavior. Journal of Management Information Systems, 29(4), 217–248.

Thirumaran, K., & Raghav, M. (2017). Luxury tourism, developing destinations: Research review and trajectories. Asian Journal of Tourism Research, 2(2), 137–158.

Tiago, F., Couto, J., Faria, S., & Borges-Tiago, T. (2018). Cruise tourism: Social media content and network structures. Tourism Review, 73, 433–447.

Tom Dieck, M. C., Jung, T. H., Kim, W. G., & Moon, Y. (2017). Hotel guests’ social media acceptance in luxury hotels. International Journal of Contemporary Hospitality Management, 29(1), 530–550.

Torraco, R. J. (2005). Writing integrative literature reviews: Guidelines and examples. Human Resource Development Review, 4(3), 356–367.

Torraco, R. J. (2016). Writing integrative literature reviews: Using the past and present to explore the future. Human Resource Development Review, 15(4), 404–428.

Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing, 69(1), 80–94.

Wood, J., & Khan, G. F. (2016). Social business adoption: An empirical analysis. Business Information Review, 33(1), 28–39.

Wood, J., Oh, J., Park, J., & Kim, W. (2020a). The relationship between work engagement and work–life balance in organizations: A review of the empirical research. Human Resource Development Review, 19(3), 240–262.

Wood, J., Paturi, S., Puri, P., Jakobsen, E. S., Shankar, S., Zejden, P., & Azzali, S. (2020b). Plastic marine waste and its potential for Indonesian indigenous communities. Etropic: Electronic Journal of Studies in the Tropics, 19, 167–184.

Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 58, 51–65.

Yoo, K. H., & Lee, W. (2015). Use of Facebook in the US heritage accommodations sector: An exploratory study. Journal of Heritage Tourism, 10(2), 191–201.

Make a Submission Order a Print Copy