In recent years, digital nudging, which is based on human-computer interaction and behavioural economics, has received much attention as a means to influence users' behaviour in digital environments. There has been a notable proliferation of scholarly investigations within diverse academic disciplines related to the concept of digital nudge and its implementation in real-life contexts. However, there remains a significant gap in the comprehensive understanding of the current state of research on digital nudging and its future directions. This article offers an extensive bibliometric analysis of the digital nudging literature by examining 1,713 publications sourced from the Scopus database, covering the period from 2008 to mid-2023. This study outlines trends in digital nudging publications, identifies the most pertinent sources and highlights frequently used keywords. A bibliometric analysis using VOSviewer was subsequently performed to uncover thematic clusters. The co-authorship network analysis of authors and countries, the co-occurrence of specific keywords and author-level co-citation analysis reveal notable patterns and themes within the field of digital nudging. This study serves as a valuable resource for gaining a comprehensive understanding of recent research developments in digital nudging.

Digital nudge, choice architecture, bibliometric analysis, Scopus, VOSviewer

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