Farmers are among the many small investors in India who may save money and invest in various avenues. It is yet to be determined how farmers and ‘the agrarians’ in India perceive different investment opportunities. The present study fills this gap in the investment avenues literature. Surveys and interviews were used to gather primary data, and secondary data sources comprised of journal papers, books and articles. The reliability of the scale and the internal consistency of the variables were evaluated using Cronbach’s alpha. The study employed one-way analysis of variance and rank correlation to assess its goals. The findings of the study show that significant deciding variables for choosing an investment include money, safety, time, trust and risk preferences. The results also highlighted the fact that older, higher-earning farmers and agrarians prefer investing only in bank deposits and postal savings accounts for reasons of safety and security. The findings of the study will help develop an investing tool that meets the needs of the national economy, financial institutions, the government and certain groups like farmers and agrarians while also being appropriate for them.

Investment avenues, farmer’s investing perception, risk factor, decision-making

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